Sandra Oliver – PR IN PRACTICE SERIESPUBLIC RELATIONS STRATEGY [2ND ED]
Author : Sandra Oliver
Description: Public Relations Strategy Public Relations Strategy : Sandra Oliver : 2007 : pdf .:Kogan Page : 146 : 1,2 ISBN: 0749448652 : 0 (: 0) :Everything you need to create a 21st-century public relations strategy, with international case studies from companies in the US, Spain, South Africa, Indonesia and Russia, including Royal Caribbean, Edelman Public Relations, 3M Scotch and the Marriott Hotel Group. Contents includeNot Just PR: PR strategy in a management context; PR’s Place on the Board: A core governance role; Reputation management in a celebrity-driven society; Internal Communication: Employees as ambassadors; Beyond ?Customer is King: ? Sales and marketing promotion; Media Relations: A borderless world view; Research Methods: Measures and motives; and The Ethical Dimension: A moral imperative.
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