Luke Sullivan – ADWEEK SERIESHEY, WHIPPLE, SQUEEZE THIS
Author : Luke Sullivan
Description:In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. Youll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.
If you have any question please contact : [email protected] And Skype: library.king (William)