Dave Patten – BUSINESS ENTERPRISEHOW TO MARKET YOUR BUSINESS
Author : Dave Patten
Description: How to Market Your Business: A Practical Guide to Advertising, PR,… How to Market Your Business: A Practical Guide to Advertising, PR, Selling, Direct and Online Marketing : Dave Patten : 2008 : pdf .:Kogan Page : 256 : 4,2 Mb ISBN: 0749451459 : 0 (: 0) :Written in straightforward language, this guide offers tested advice on constructing profitable marketing strategies for any business. Explaining how to revitalize products and services with some basic marketing know-how, How to Market Your Business covers market research, advertising, promotion, selling techniques, product launches, and using the internet — everything a business owner needs to ensure their product reaches the market successfully. This new edition has been thoroughly rewritten to stay up-to-date with all the new marketing channels, in particular those offered by the internet. With a strong emphasis on practical advice, this is a useful guide for anyone marketing on a tight budget, regardless of their level of marketing experience.
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