Trading Book
Philip Graves – CONSUMEROLOGY Author : Philip Graves Description:Market research is a myth. Philip Graves, one of the world’s leading experts in consumer behaviour, reveals why the findings obtained from most market research are completely unreliable. Whether it is company executives seeking to define their corporate strategy or politicians wanting to understand the electorate, the idea…
Katherine Toland Frith, Barbara Mueller – ADVERTISING AND SOCIETIES Author : Katherine Toland Frith, Barbara Mueller Description: provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. It illustrates how issues such as the representation of women and minorities in ads, advertising and…
Denise H. Sutton – GLOBALIZING IDEAL BEAUTY Author : Denise H. Sutton Description:Globalizing Ideal Beauty is the forgotten story of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Suttons approach has all the complexity of the real world…
Library Administration and Management Association, Rashelle S. Karp – POWERFUL PUBLIC RELATIONS Author : Library Administration and Management Association, Rashelle S. Karp Make your library the place to be. The library is still the best place to go for traditional information – and for everything from Internet access, database reference, video and CD check-out to engaging…
Barrie Gunter – ADVERTISING TO CHILDREN ON TV Author : Barrie Gunter Description:Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater…
Sheila Keegan – QUALITATIVE RESEARCH Author : Sheila Keegan Description:Qualitative research is a powerful tool which plays a part in conducting marketing research into customer value analysis, branding and naming, new product launch, customer satisfaction and market segmentation, among other marketing areas. Its techniques include all types of focus groups, in depth one-one-one interviews, intercept studies…
![Anthony G. Bennett - THE BIG BOOK OF MARKETING [1ED.]](https://aatradingcourses.com/sites/web/libraryoftrader/uploads/2020/11/Anthony-G.-Bennett-THE-BIG-BOOK-OF-MARKETING-1ED..jpg "Anthony G. Bennett – THE BIG BOOK OF MARKETING [1ED.]")
Anthony G. Bennett – THE BIG BOOK OF MARKETING [1ED.] Author : Anthony G. Bennett “””Description:””A real world tool for helping develop effective marketing strategies and plans.”” — Dennis Dunlap, Chief Executive Officer, American Marketing Association “”For beginners and professionals in search of answers.”” — Stephen Joel Trachtenberg, President Emeritus and University Professor of Public Service,…
William Dinan, David Miller – THINKER FAKER SPINNER SPY Author : William Dinan, David Miller “””Description:Bringing together leading activists and writers from the US and beyond, this book unmasks the covert and undemocratic world of corporate spin. Wherever big business is threatened, spin doctors, lobbyists, think tanks and front groups are on hand to push the…
Paul Thewlis – WORDPRESS FOR BUSINESS BLOGGERS Author : Paul Thewlis “””Description:This practical guide will show you how to make your business blog different from the crowd and attractive to your target audience by implementing the features of WordPress. This book is for current users of the WordPress platform who want to get the most out…
Xavier Vives – INFORMATION AND LEARNING IN MARKETS Author : Xavier Vives “””Description:The ways financial analysts, traders, and other specialists use information and learn from each other are of fundamental importance to understanding how markets work and prices are set. This graduate-level textbook analyzes how markets aggregate information and examines the impacts of specific market arrangements–or…
Tricia Sheffield – THE RELIGIOUS DIMENSIONS OF ADVERTISING Author : Tricia Sheffield Description:This groundbreaking work explores media scholar Sut Jhally’s thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions–analogous to Durkheim’s description of…
![Christ Spurgeon - ADVERTISING AND NEW MEDIA [1ED.]](https://aatradingcourses.com/sites/web/libraryoftrader/uploads/2020/11/Christ-Spurgeon-ADVERTISING-AND-NEW-MEDIA-1ED..jpg "Christ Spurgeon – ADVERTISING AND NEW MEDIA [1ED.]")
Christ Spurgeon – ADVERTISING AND NEW MEDIA [1ED.] Author : Christ Spurgeon Description:This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from ‘mass’to ‘my’ media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer creativity for the future of advertising,…
Nigel Morgan, Annette Pritchard, – ADVERTISING IN TOURISM AND LEISURE Author : Nigel Morgan, Annette Pritchard, Description:’Advertising in Leisure and Tourism’ brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged in three parts, the book introduces the…
![Jim Blythe - ESSENTIALS OF MARKETING [3RDED.]](https://aatradingcourses.com/sites/web/libraryoftrader/uploads/2020/11/Jim-Blythe-ESSENTIALS-OF-MARKETING-3RDED..jpg "Jim Blythe – ESSENTIALS OF MARKETING [3RDED.]")
Jim Blythe – ESSENTIALS OF MARKETING [3RDED.] Author : Jim Blythe Description:Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered. This book is aimed at undergraduates…
J Vilanilam – ADVERTISING BASICS! Author : J Vilanilam Description:This book introduces the reader to a brief history of the evolution of advertising in the world and in India, including: the economic and social importance of advertising; the role of advertising agencies in the creation and dissemination of advertisements through the media; and above all, the…
Kieran Knights – STRATEGIC PLANNING IN PUBLIC RELATIONS Author : Kieran Knights Description:Strategic planning is a fresh approach to PR. An approach that is fact-based and scientific, clearly presenting the arguments for a campaign proposal backed with evidence.This essential Report provides an introduction to the ‘new’ topic of strategic planning in public relations. The aim is…
Lori Anne Loeb – CONSUMING ANGELS Author : Lori Anne Loeb “””Description:Timid and retiring, the Victorian housewife was an “”angel in the house,”” or so says the stereotype. But when this angel picked up a popular magazine–The Lady, for instance–she saw in its advertisements images of Grecian goddesses, women warriors, queens, actresses, adventurers. These arrestingly sexual…
Michael V. Marn Eric V. Roegner Craig C. Zawada – THE PRICE ADVANTAGE Author : Michael V. Marn Eric V. Roegner Craig C. Zawada Description:The Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. Based on in-depth, first-hand experience with hundreds of companies, this book…
Author : WetFeet “””Description:Are you an English major who’s wondering just what the heck the business world has to offer you? A banker who’s frustrated because your job doesn’t let you express your creativity or take advantage of your abiding interest in popular culture? A struggling writer or artist who’s tired of living on Ramen and…
Judith Wardle – QUALITATIVE MARKET RESEARCH Author : Judith Wardle Description:With in-depth analysis of nine different cases, several of which have influenced the codes and regulations of corporate behaviour in the UK and America, this book explores the relationship between governance practice and theory. Each case gives readers the scope to analyze a typical situation, its…
Patricia Odber – ADVERTISING AND IDENTITY IN EUROPE Author : Patricia Odber As European business ties develop, how are they reflected in the way companies promote themselves? And as our sense of group identity is broken down by global communications technologies, how do adverts continue to target mass audiences? This volume stands alone as the…
![A. D. Farbey - HOW TO PRODUCE SUCCESSFUL ADVERTISING 3 E [3ED.]](https://aatradingcourses.com/sites/web/libraryoftrader/uploads/2020/11/A.-D.-Farbey-HOW-TO-PRODUCE-SUCCESSFUL-ADVERTISING-3-E-3ED..jpg "A. D. Farbey – HOW TO PRODUCE SUCCESSFUL ADVERTISING 3 E [3ED.]")
A. D. Farbey – HOW TO PRODUCE SUCCESSFUL ADVERTISING 3 E [3ED.] Author : A. D. Farbey This comprehensive handbook takes you step-by-step through planning and implementing a successful advertising campaign. Fully updated, and including new material on advertising on the Internet, the book discusses every stage of this exciting, but often daunting process.Topics covered include:…
Peter Cheverton – UNDERSTANDING BRANDS Author : Peter Cheverton Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. Any brand, new or old, must be managed, nurtured, exploited and, when necessary, changed. For those who know that brand management is crucial but don’t know how…
Jean-Noel Kapferer – THE NEW STRATEGIC BRAND MANAGEMENT Author : Jean-Noel Kapferer Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students. Over the years it has established a reputation as one of the leading works on brand strategy.…
Lawrence F. Lamb, Kathy Brittain McKee – APPLIED PUBLIC RELATIONS Author : Lawrence F. Lamb, Kathy Brittain McKee Applied Public Relations: Cases in Stakeholder Management provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations,…
![Tom C. Egelhoff - HOW TO MARKET, ADVERTISE AND PROMOTE YOUR BUSINESS OR SERVICE IN YOUR OWN BACKYARD [1ED.]](https://aatradingcourses.com/sites/web/libraryoftrader/uploads/2020/11/Tom-C.-Egelhoff-HOW-TO-MARKET-ADVERTISE-AND-PROMOTE-YOUR-BUSINESS-OR-SERVICE-IN-YOUR-OWN-BACKYARD-1ED..jpg "Tom C. Egelhoff – HOW TO MARKET, ADVERTISE AND PROMOTE YOUR BUSINESS OR SERVICE IN YOUR OWN BACKYARD [1ED.]")
Tom C. Egelhoff – HOW TO MARKET, ADVERTISE AND PROMOTE YOUR BUSINESS OR SERVICE IN YOUR OWN BACKYARD [1ED.] Author : Tom C. Egelhoff Description:Create a successful and affordable marketing campaign for your local small business using the tips and detailed 10-point, step-by-step method in How to Market, Advertise and Promote Your Business or Service in…
![Sallie Spilsbury - GUIDE TO ADVERTISING & SALES PROMOTION LAW [1ED.]](https://aatradingcourses.com/sites/web/libraryoftrader/uploads/2020/11/Sallie-Spilsbury-GUIDE-TO-ADVERTISING-SALES-PROMOTION-LAW-1ED..jpg "Sallie Spilsbury – GUIDE TO ADVERTISING & SALES PROMOTION LAW [1ED.]")
Sallie Spilsbury – GUIDE TO ADVERTISING & SALES PROMOTION LAW [1ED.] Author : Sallie Spilsbury Description:The book considers advertising and promotions on the internet how does the law apply to such activities now and what developments can we expect in the future? Legislation which is being adopted by the European Commission is also considered and its…
Winston Fletcher – ADVERTISING Author : Winston Fletcher John Wanamaker famously observed that “half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Indeed, though advertising is pervasive in our society, how it works (if and when it works) is not a question most of us can answer. In…
![John Foster - EFFECTIVE WRITING SKILLS FOR PUBLIC RELATIONS [2NDED.]](https://aatradingcourses.com/sites/web/libraryoftrader/uploads/2020/11/John-Foster-EFFECTIVE-WRITING-SKILLS-FOR-PUBLIC-RELATIONS-2NDED..jpg "John Foster – EFFECTIVE WRITING SKILLS FOR PUBLIC RELATIONS [2NDED.]")
John Foster – EFFECTIVE WRITING SKILLS FOR PUBLIC RELATIONS [2NDED.] Author : John Foster Effective Writing Skills for Public Relations is a reference source on style and presentation with tips on making the best use of written communication. It gives advice on how to write concisely using jargon-free language while avoiding overused words and phrases. It includes…
Don Middleberg – WINNING PR IN THE WIRED WORLD Author : Don Middleberg Description:No industry has been affected more permanently and positively by the Internet than public relations. Winning PR in the Wired World brings everyone from the CEO to the director of marketing up to cyberspeed by teaching them everything they need to know about…
