Trading Book

Philip Graves - CONSUMEROLOGY

Philip Graves – CONSUMEROLOGY

Philip Graves – CONSUMEROLOGY Author : Philip Graves Description:Market research is a myth. Philip Graves, one of the world’s leading experts in consumer behaviour, reveals why the findings obtained from most market research are completely unreliable. Whether it is company executives seeking to define their corporate strategy or politicians wanting to understand the electorate, the idea…

Katherine Toland Frith, Barbara Mueller - ADVERTISING AND SOCIETIES

Katherine Toland Frith, Barbara Mueller – ADVERTISING AND SOCIETIES

Katherine Toland Frith, Barbara Mueller – ADVERTISING AND SOCIETIES Author : Katherine Toland Frith, Barbara Mueller Description: provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. It illustrates how issues such as the representation of women and minorities in ads, advertising and…

Library Administration and Management Association, Rashelle S. Karp - POWERFUL PUBLIC RELATIONS

Library Administration and Management Association, Rashelle S. Karp – POWERFUL PUBLIC RELATIONS

Library Administration and Management Association, Rashelle S. Karp – POWERFUL PUBLIC RELATIONS Author : Library Administration and Management Association, Rashelle S. Karp Make your library the place to be. The library is still the best place to go for traditional information – and for everything from Internet access, database reference, video and CD check-out to engaging…

Sheila Keegan - QUALITATIVE RESEARCH

Sheila Keegan – QUALITATIVE RESEARCH

Sheila Keegan – QUALITATIVE RESEARCH Author : Sheila Keegan Description:Qualitative research is a powerful tool which plays a part in conducting marketing research into customer value analysis, branding and naming, new product launch, customer satisfaction and market segmentation, among other marketing areas. Its techniques include all types of focus groups, in depth one-one-one interviews, intercept studies…

Anthony G. Bennett - THE BIG BOOK OF MARKETING [1ED.]

Anthony G. Bennett – THE BIG BOOK OF MARKETING [1ED.]

Anthony G. Bennett – THE BIG BOOK OF MARKETING [1ED.] Author : Anthony G. Bennett “””Description:””A real world tool for helping develop effective marketing strategies and plans.”” — Dennis Dunlap, Chief Executive Officer, American Marketing Association “”For beginners and professionals in search of answers.”” — Stephen Joel Trachtenberg, President Emeritus and University Professor of Public Service,…

Xavier Vives - INFORMATION AND LEARNING IN MARKETS

Xavier Vives – INFORMATION AND LEARNING IN MARKETS

Xavier Vives – INFORMATION AND LEARNING IN MARKETS Author : Xavier Vives “””Description:The ways financial analysts, traders, and other specialists use information and learn from each other are of fundamental importance to understanding how markets work and prices are set. This graduate-level textbook analyzes how markets aggregate information and examines the impacts of specific market arrangements–or…

Tricia Sheffield - THE RELIGIOUS DIMENSIONS OF ADVERTISING

Tricia Sheffield – THE RELIGIOUS DIMENSIONS OF ADVERTISING

Tricia Sheffield – THE RELIGIOUS DIMENSIONS OF ADVERTISING Author : Tricia Sheffield Description:This groundbreaking work explores media scholar Sut Jhally’s thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions–analogous to Durkheim’s description of…

Christ Spurgeon - ADVERTISING AND NEW MEDIA [1ED.]

Christ Spurgeon – ADVERTISING AND NEW MEDIA [1ED.]

Christ Spurgeon – ADVERTISING AND NEW MEDIA [1ED.] Author : Christ Spurgeon Description:This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from ‘mass’to ‘my’ media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer creativity for the future of advertising,…

Nigel Morgan, Annette Pritchard, - ADVERTISING IN TOURISM AND LEISURE

Nigel Morgan, Annette Pritchard, – ADVERTISING IN TOURISM AND LEISURE

Nigel Morgan, Annette Pritchard, – ADVERTISING IN TOURISM AND LEISURE Author : Nigel Morgan, Annette Pritchard, Description:’Advertising in Leisure and Tourism’ brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged in three parts, the book introduces the…

Jim Blythe - ESSENTIALS OF MARKETING [3RDED.]

Jim Blythe – ESSENTIALS OF MARKETING [3RDED.]

Jim Blythe – ESSENTIALS OF MARKETING [3RDED.] Author : Jim Blythe Description:Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered. This book is aimed at undergraduates…

J Vilanilam - ADVERTISING BASICS!

J Vilanilam – ADVERTISING BASICS!

J Vilanilam – ADVERTISING BASICS! Author : J Vilanilam Description:This book introduces the reader to a brief history of the evolution of advertising in the world and in India, including: the economic and social importance of advertising; the role of advertising agencies in the creation and dissemination of advertisements through the media; and above all, the…

Kieran Knights - STRATEGIC PLANNING IN PUBLIC RELATIONS

Kieran Knights – STRATEGIC PLANNING IN PUBLIC RELATIONS

Kieran Knights – STRATEGIC PLANNING IN PUBLIC RELATIONS Author : Kieran Knights Description:Strategic planning is a fresh approach to PR. An approach that is fact-based and scientific, clearly presenting the arguments for a campaign proposal backed with evidence.This essential Report provides an introduction to the ‘new’ topic of strategic planning in public relations. The aim is…

Lori Anne Loeb - CONSUMING ANGELS

Lori Anne Loeb – CONSUMING ANGELS

Lori Anne Loeb – CONSUMING ANGELS Author : Lori Anne Loeb “””Description:Timid and retiring, the Victorian housewife was an “”angel in the house,”” or so says the stereotype. But when this angel picked up a popular magazine–The Lady, for instance–she saw in its advertisements images of Grecian goddesses, women warriors, queens, actresses, adventurers. These arrestingly sexual…

A. D. Farbey - HOW TO PRODUCE SUCCESSFUL ADVERTISING 3 E [3ED.]

A. D. Farbey – HOW TO PRODUCE SUCCESSFUL ADVERTISING 3 E [3ED.]

A. D. Farbey – HOW TO PRODUCE SUCCESSFUL ADVERTISING 3 E [3ED.] Author : A. D. Farbey This comprehensive handbook takes you step-by-step through planning and implementing a successful advertising campaign. Fully updated, and including new material on advertising on the Internet, the book discusses every stage of this exciting, but often daunting process.Topics covered include:…

Jean-Noel Kapferer - THE NEW STRATEGIC BRAND MANAGEMENT

Jean-Noel Kapferer – THE NEW STRATEGIC BRAND MANAGEMENT

Jean-Noel Kapferer – THE NEW STRATEGIC BRAND MANAGEMENT Author : Jean-Noel Kapferer Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students. Over the years it has established a reputation as one of the leading works on brand strategy.…

Lawrence F. Lamb, Kathy Brittain McKee - APPLIED PUBLIC RELATIONS

Lawrence F. Lamb, Kathy Brittain McKee – APPLIED PUBLIC RELATIONS

Lawrence F. Lamb, Kathy Brittain McKee – APPLIED PUBLIC RELATIONS Author : Lawrence F. Lamb, Kathy Brittain McKee Applied Public Relations: Cases in Stakeholder Management provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations,…

Tom C. Egelhoff - HOW TO MARKET, ADVERTISE AND PROMOTE YOUR BUSINESS OR SERVICE IN YOUR OWN BACKYARD [1ED.]

Tom C. Egelhoff – HOW TO MARKET, ADVERTISE AND PROMOTE YOUR BUSINESS OR SERVICE IN YOUR OWN BACKYARD [1ED.]

Tom C. Egelhoff – HOW TO MARKET, ADVERTISE AND PROMOTE YOUR BUSINESS OR SERVICE IN YOUR OWN BACKYARD [1ED.] Author : Tom C. Egelhoff Description:Create a successful and affordable marketing campaign for your local small business using the tips and detailed 10-point, step-by-step method in How to Market, Advertise and Promote Your Business or Service in…

John Foster - EFFECTIVE WRITING SKILLS FOR PUBLIC RELATIONS [2NDED.]

John Foster – EFFECTIVE WRITING SKILLS FOR PUBLIC RELATIONS [2NDED.]

John Foster – EFFECTIVE WRITING SKILLS FOR PUBLIC RELATIONS [2NDED.] Author : John Foster Effective Writing Skills for Public Relations is a reference source on style and presentation with tips on making the best use of written communication.  It gives advice on how to write concisely using jargon-free language while avoiding overused words and phrases.  It includes…