Trading Book

Heon Stevenson - AMERICAN AUTOMOBILE ADVERTISING, 1930-1980

Heon Stevenson – AMERICAN AUTOMOBILE ADVERTISING, 1930-1980

Heon Stevenson – AMERICAN AUTOMOBILE ADVERTISING, 1930-1980 Author : Heon Stevenson This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the “Big Three” automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and…

Jim Blythe - SAGE KEY CONCEPTS SERIESKEY CONCEPTS IN MARKETING

Jim Blythe – SAGE KEY CONCEPTS SERIESKEY CONCEPTS IN MARKETING

Jim Blythe – SAGE KEY CONCEPTS SERIESKEY CONCEPTS IN MARKETING Author : Jim Blythe Description:Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Each entry comprises of:-Definition-Summary-Broader discussion -Examples and illustrations-Key literature and further readingIntroductory chapters serve to situate and introduce the topics. If…

Andy Green - PR IN PRACTICEEFFECTIVE PERSONAL COMMUNICATION SKILLS FOR PUBLIC RELATIONS

Andy Green – PR IN PRACTICEEFFECTIVE PERSONAL COMMUNICATION SKILLS FOR PUBLIC RELATIONS

Andy Green – PR IN PRACTICEEFFECTIVE PERSONAL COMMUNICATION SKILLS FOR PUBLIC RELATIONS Author : Andy Green “””Description:Make ideas contagious through every channel of communication Viral marketing — word-of-mouth marketing that spreads rapidly — is now mainstream, but some of its concepts are still catching on in the realm of public relations. Drawing partly on the theories…

Scott Frush - COMMODITIES DEMYSTIFIED [1ED.]

Scott Frush – COMMODITIES DEMYSTIFIED [1ED.]

Scott Frush – COMMODITIES DEMYSTIFIED [1ED.] Author : Scott Frush Description:Confused about commodities? Consult this essential resource Oil, rice, corn, the Euro–commodities these days are hot, and they’re getting hotter. This engaging and thorough guide covers all the basics you’ll need to profit from today’s most active investment classes. Commodities Demystified takes you straight to the…

Mark Tungate - FASHION BRANDS

Mark Tungate – FASHION BRANDS

Mark Tungate – FASHION BRANDS Author : Mark Tungate Description:Tungate writes in a style that’s easy to follow, articulate, and knowledgeable. The book is broken down into 21 chapters that cover everything from street style to haute couture to counterfeits. It’s a must read for anyone who is in the fashion business and wants to know…

Barbara Findlay Schenck - FOR DUMMIESSMALL BUSINESS MARKETING FOR DUMMIES [2NDED.]

Barbara Findlay Schenck – FOR DUMMIESSMALL BUSINESS MARKETING FOR DUMMIES [2NDED.]

Barbara Findlay Schenck – FOR DUMMIESSMALL BUSINESS MARKETING FOR DUMMIES [2NDED.] Author : Barbara Findlay Schenck “””Description: Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole…

Subhash C. Jain - MARKETING PLANNING AND STRATEGY [6THED.]

Subhash C. Jain – MARKETING PLANNING AND STRATEGY [6THED.]

Subhash C. Jain – MARKETING PLANNING AND STRATEGY [6THED.] Author : Subhash C. Jain Description:Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global…

Harold Davis, David Iwanow - ANIMAL GUIDEGOOGLE ADVERTISING TOOLS

Harold Davis, David Iwanow – ANIMAL GUIDEGOOGLE ADVERTISING TOOLS

Harold Davis, David Iwanow – ANIMAL GUIDEGOOGLE ADVERTISING TOOLS Author : Harold Davis, David Iwanow Description:Anyone who is serious about making an Internet business a success story truly needs to understand the methodology and benefits of using Google’s AdSense, AdWords, and the Google APIs. Today’s Internet world is full of competition that will crush anyone who…

Erik Du Plessis - THE ADVERTISED MIND

Erik Du Plessis – THE ADVERTISED MIND

Erik Du Plessis – THE ADVERTISED MIND Author : Erik Du Plessis “””Description:It says something about the mind when the most easily remembered things are advertising jingles. “”The Advertised Mind: Groundbreaking Insights Into How Our Brains Respond to Advertising”” is a psychological look at advertising and how people deal with it. An effective advertisement is one…

Leslie de Chernatony, Leslie de Chernatony, Malcolm McDonald - CREATING POWERFUL BRANDS, THIRD EDITION [3ED.]

Leslie de Chernatony, Leslie de Chernatony, Malcolm McDonald – CREATING POWERFUL BRANDS, THIRD EDITION [3ED.]

Leslie de Chernatony, Leslie de Chernatony, Malcolm McDonald – CREATING POWERFUL BRANDS, THIRD EDITION [3ED.] Author : Leslie de Chernatony, Leslie de Chernatony, Malcolm McDonald Description:Quick review : experienced practitioners and academics 2.5 stars – comes across as a student textbook, ideal for undergraduates or others looking for an up to date thorough introduction to the…

Krishnamurthy Sriramesh, Dejan Vercic - ROUTLEDGE COMMUNICATION SERIESTHE GLOBAL PUBLIC RELATIONS HANDBOOK

Krishnamurthy Sriramesh, Dejan Vercic – ROUTLEDGE COMMUNICATION SERIESTHE GLOBAL PUBLIC RELATIONS HANDBOOK

Krishnamurthy Sriramesh, Dejan Vercic – ROUTLEDGE COMMUNICATION SERIESTHE GLOBAL PUBLIC RELATIONS HANDBOOK Author : Krishnamurthy Sriramesh, Dejan Vercic Description:The book is in such a nice shape, I thought I’ve bought a brand new one. If you have any question please contact : [email protected] And Skype: library.king (William)

John Foster - PR IN PRACTICE SERIESEFFECTIVE WRITING SKILLS FOR PUBLIC RELATIONS [4TH ED]

John Foster – PR IN PRACTICE SERIESEFFECTIVE WRITING SKILLS FOR PUBLIC RELATIONS [4TH ED]

John Foster – PR IN PRACTICE SERIESEFFECTIVE WRITING SKILLS FOR PUBLIC RELATIONS [4TH ED] Author : John Foster Description:Effective Writing Skills for Public Relations is a reference source on style and presentation with tips on making the best use of written communication. It gives advice on how to write concisely using jargon-free language while avoiding overused…

Paul W. Flowers - UNDERDOG ADVERTISING [1STED.]

Paul W. Flowers – UNDERDOG ADVERTISING [1STED.]

Paul W. Flowers – UNDERDOG ADVERTISING [1STED.] Author : Paul W. Flowers Description:Underdog Advertising is written for the small-to-midsize business that must compete against bigger companies for sales, market share and brand awareness. Based on proven creative and strategic advertising principles that have developed and refined over the last twenty-five years, the book helps smaller businesses…

Jim Dunn - BUSINESS ACTION POCKETBOOKSPUBLIC RELATIONS TECHNIQUES THAT WORK

Jim Dunn – BUSINESS ACTION POCKETBOOKSPUBLIC RELATIONS TECHNIQUES THAT WORK

Jim Dunn – BUSINESS ACTION POCKETBOOKSPUBLIC RELATIONS TECHNIQUES THAT WORK Author : Jim Dunn Description:Written with wit and insight, this collection of pocket-sized business strategy books leads managers and workers on a trek to success. Designed in an easy-to-navigate format similar to a travel book, each Pocketbook gives an introductory overview of a single topic, followed…

Anthony J. Cortese - PROVOCATEUR

Anthony J. Cortese – PROVOCATEUR

Anthony J. Cortese – PROVOCATEUR Author : Anthony J. Cortese Description:In the third edition of Provocateur, sociologist Anthony Cortese offers an in-depth critical analysis of modern advertising_perhaps the most powerful cultural and economic institution. Focusing on images of women and minorities, he unravels the ideologies of domination and control in contemporary commerce. The third edition includes…

Michael Johnson - PROBLEM SOLVED

Michael Johnson – PROBLEM SOLVED

Michael Johnson – PROBLEM SOLVED Author : Michael Johnson Description:Designers and advertisers continually have to interpret design briefs, produce new solutions to familiar problems and work to keep their clients’ brands high in the public consciousness. This highly informative guide brings together for the first time discussions and case studies that illustrate the working methods of…

John O'Shaugnessy, Nicholas O'Shaugnessy - PERSUASION IN ADVERTISING [1ED.]

John O’Shaugnessy, Nicholas O’Shaugnessy – PERSUASION IN ADVERTISING [1ED.]

John O’Shaugnessy, Nicholas O’Shaugnessy – PERSUASION IN ADVERTISING [1ED.] Author : John O’Shaugnessy, Nicholas O’Shaugnessy Description:Persuasion in Advertising seeks to explain how advertising works and sets out the strategies for advertizers to adopt for persuasion. Persuasion is often the core of the marketing task and effective advertizing is always persuasive advertizing; however, not all advertizing seeks…

Leonard M. Lodish, Howard Morgan, Amy Kallianpur - ENTREPRENEURIAL MARKETING

Leonard M. Lodish, Howard Morgan, Amy Kallianpur – ENTREPRENEURIAL MARKETING

Leonard M. Lodish, Howard Morgan, Amy Kallianpur – ENTREPRENEURIAL MARKETING Author : Leonard M. Lodish, Howard Morgan, Amy Kallianpur Description:Exploit the powerful marketing/segmentation opportunities for new ventures Marketing is of critical importance to the success of any entrepreneurial ventureand this book gives you the marketing methods, tools, and tactics necessary for successfully building and launching your…

Philip Henslowe - PR IN PRACTICEPUBLIC RELATIONS

Philip Henslowe – PR IN PRACTICEPUBLIC RELATIONS

Philip Henslowe – PR IN PRACTICEPUBLIC RELATIONS Author : Philip Henslowe Description:This straightforward and practical guide takes the reader step-by-step through a PR campaign. It provides a valuable overview of the main areas of work involved, including: ethics and the law; working with photographers; working with printers; working with publishers and the media; working with designers;…