Philip Graves – CONSUMEROLOGY Author : Philip Graves Description:Market research is a myth. Philip Graves, one of the world’s leading experts in consumer behaviour, reveals why the findings obtained from most market research are completely unreliable. Whether it is company executives seeking to define their corporate strategy or politicians wanting to understand the electorate, the idea…
Katherine Toland Frith, Barbara Mueller – ADVERTISING AND SOCIETIES Author : Katherine Toland Frith, Barbara Mueller Description: provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. It illustrates how issues such as the representation of women and minorities in ads, advertising and…
Denise H. Sutton – GLOBALIZING IDEAL BEAUTY Author : Denise H. Sutton Description:Globalizing Ideal Beauty is the forgotten story of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Suttons approach has all the complexity of the real world…
Library Administration and Management Association, Rashelle S. Karp – POWERFUL PUBLIC RELATIONS Author : Library Administration and Management Association, Rashelle S. Karp Make your library the place to be. The library is still the best place to go for traditional information – and for everything from Internet access, database reference, video and CD check-out to engaging…
Barrie Gunter – ADVERTISING TO CHILDREN ON TV Author : Barrie Gunter Description:Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater…
Sheila Keegan – QUALITATIVE RESEARCH Author : Sheila Keegan Description:Qualitative research is a powerful tool which plays a part in conducting marketing research into customer value analysis, branding and naming, new product launch, customer satisfaction and market segmentation, among other marketing areas. Its techniques include all types of focus groups, in depth one-one-one interviews, intercept studies…
![Anthony G. Bennett - THE BIG BOOK OF MARKETING [1ED.]](https://aatradingcourses.com/sites/web/libraryoftrader/uploads/2020/11/Anthony-G.-Bennett-THE-BIG-BOOK-OF-MARKETING-1ED..jpg "Anthony G. Bennett – THE BIG BOOK OF MARKETING [1ED.]")
Anthony G. Bennett – THE BIG BOOK OF MARKETING [1ED.] Author : Anthony G. Bennett “””Description:””A real world tool for helping develop effective marketing strategies and plans.”” — Dennis Dunlap, Chief Executive Officer, American Marketing Association “”For beginners and professionals in search of answers.”” — Stephen Joel Trachtenberg, President Emeritus and University Professor of Public Service,…
William Dinan, David Miller – THINKER FAKER SPINNER SPY Author : William Dinan, David Miller “””Description:Bringing together leading activists and writers from the US and beyond, this book unmasks the covert and undemocratic world of corporate spin. Wherever big business is threatened, spin doctors, lobbyists, think tanks and front groups are on hand to push the…
Paul Thewlis – WORDPRESS FOR BUSINESS BLOGGERS Author : Paul Thewlis “””Description:This practical guide will show you how to make your business blog different from the crowd and attractive to your target audience by implementing the features of WordPress. This book is for current users of the WordPress platform who want to get the most out…
Xavier Vives – INFORMATION AND LEARNING IN MARKETS Author : Xavier Vives “””Description:The ways financial analysts, traders, and other specialists use information and learn from each other are of fundamental importance to understanding how markets work and prices are set. This graduate-level textbook analyzes how markets aggregate information and examines the impacts of specific market arrangements–or…
Tricia Sheffield – THE RELIGIOUS DIMENSIONS OF ADVERTISING Author : Tricia Sheffield Description:This groundbreaking work explores media scholar Sut Jhally’s thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions–analogous to Durkheim’s description of…
![Christ Spurgeon - ADVERTISING AND NEW MEDIA [1ED.]](https://aatradingcourses.com/sites/web/libraryoftrader/uploads/2020/11/Christ-Spurgeon-ADVERTISING-AND-NEW-MEDIA-1ED..jpg "Christ Spurgeon – ADVERTISING AND NEW MEDIA [1ED.]")
Christ Spurgeon – ADVERTISING AND NEW MEDIA [1ED.] Author : Christ Spurgeon Description:This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from ‘mass’to ‘my’ media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer creativity for the future of advertising,…
Nigel Morgan, Annette Pritchard, – ADVERTISING IN TOURISM AND LEISURE Author : Nigel Morgan, Annette Pritchard, Description:’Advertising in Leisure and Tourism’ brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged in three parts, the book introduces the…
![Jim Blythe - ESSENTIALS OF MARKETING [3RDED.]](https://aatradingcourses.com/sites/web/libraryoftrader/uploads/2020/11/Jim-Blythe-ESSENTIALS-OF-MARKETING-3RDED..jpg "Jim Blythe – ESSENTIALS OF MARKETING [3RDED.]")
Jim Blythe – ESSENTIALS OF MARKETING [3RDED.] Author : Jim Blythe Description:Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered. This book is aimed at undergraduates…
J Vilanilam – ADVERTISING BASICS! Author : J Vilanilam Description:This book introduces the reader to a brief history of the evolution of advertising in the world and in India, including: the economic and social importance of advertising; the role of advertising agencies in the creation and dissemination of advertisements through the media; and above all, the…
