Philip Graves - CONSUMEROLOGY

Philip Graves – CONSUMEROLOGY

Philip Graves – CONSUMEROLOGY Author : Philip Graves Description:Market research is a myth. Philip Graves, one of the world’s leading experts in consumer behaviour, reveals why the findings obtained from most market research are completely unreliable. Whether it is company executives seeking to define their corporate strategy or politicians wanting to understand the electorate, the idea…

Katherine Toland Frith, Barbara Mueller - ADVERTISING AND SOCIETIES

Katherine Toland Frith, Barbara Mueller – ADVERTISING AND SOCIETIES

Katherine Toland Frith, Barbara Mueller – ADVERTISING AND SOCIETIES Author : Katherine Toland Frith, Barbara Mueller Description: provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. It illustrates how issues such as the representation of women and minorities in ads, advertising and…

Library Administration and Management Association, Rashelle S. Karp - POWERFUL PUBLIC RELATIONS

Library Administration and Management Association, Rashelle S. Karp – POWERFUL PUBLIC RELATIONS

Library Administration and Management Association, Rashelle S. Karp – POWERFUL PUBLIC RELATIONS Author : Library Administration and Management Association, Rashelle S. Karp Make your library the place to be. The library is still the best place to go for traditional information – and for everything from Internet access, database reference, video and CD check-out to engaging…

Sheila Keegan - QUALITATIVE RESEARCH

Sheila Keegan – QUALITATIVE RESEARCH

Sheila Keegan – QUALITATIVE RESEARCH Author : Sheila Keegan Description:Qualitative research is a powerful tool which plays a part in conducting marketing research into customer value analysis, branding and naming, new product launch, customer satisfaction and market segmentation, among other marketing areas. Its techniques include all types of focus groups, in depth one-one-one interviews, intercept studies…

Anthony G. Bennett - THE BIG BOOK OF MARKETING [1ED.]

Anthony G. Bennett – THE BIG BOOK OF MARKETING [1ED.]

Anthony G. Bennett – THE BIG BOOK OF MARKETING [1ED.] Author : Anthony G. Bennett “””Description:””A real world tool for helping develop effective marketing strategies and plans.”” — Dennis Dunlap, Chief Executive Officer, American Marketing Association “”For beginners and professionals in search of answers.”” — Stephen Joel Trachtenberg, President Emeritus and University Professor of Public Service,…

Xavier Vives - INFORMATION AND LEARNING IN MARKETS

Xavier Vives – INFORMATION AND LEARNING IN MARKETS

Xavier Vives – INFORMATION AND LEARNING IN MARKETS Author : Xavier Vives “””Description:The ways financial analysts, traders, and other specialists use information and learn from each other are of fundamental importance to understanding how markets work and prices are set. This graduate-level textbook analyzes how markets aggregate information and examines the impacts of specific market arrangements–or…

Tricia Sheffield - THE RELIGIOUS DIMENSIONS OF ADVERTISING

Tricia Sheffield – THE RELIGIOUS DIMENSIONS OF ADVERTISING

Tricia Sheffield – THE RELIGIOUS DIMENSIONS OF ADVERTISING Author : Tricia Sheffield Description:This groundbreaking work explores media scholar Sut Jhally’s thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions–analogous to Durkheim’s description of…

Christ Spurgeon - ADVERTISING AND NEW MEDIA [1ED.]

Christ Spurgeon – ADVERTISING AND NEW MEDIA [1ED.]

Christ Spurgeon – ADVERTISING AND NEW MEDIA [1ED.] Author : Christ Spurgeon Description:This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from ‘mass’to ‘my’ media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer creativity for the future of advertising,…

Nigel Morgan, Annette Pritchard, - ADVERTISING IN TOURISM AND LEISURE

Nigel Morgan, Annette Pritchard, – ADVERTISING IN TOURISM AND LEISURE

Nigel Morgan, Annette Pritchard, – ADVERTISING IN TOURISM AND LEISURE Author : Nigel Morgan, Annette Pritchard, Description:’Advertising in Leisure and Tourism’ brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged in three parts, the book introduces the…

Jim Blythe - ESSENTIALS OF MARKETING [3RDED.]

Jim Blythe – ESSENTIALS OF MARKETING [3RDED.]

Jim Blythe – ESSENTIALS OF MARKETING [3RDED.] Author : Jim Blythe Description:Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered. This book is aimed at undergraduates…

J Vilanilam - ADVERTISING BASICS!

J Vilanilam – ADVERTISING BASICS!

J Vilanilam – ADVERTISING BASICS! Author : J Vilanilam Description:This book introduces the reader to a brief history of the evolution of advertising in the world and in India, including: the economic and social importance of advertising; the role of advertising agencies in the creation and dissemination of advertisements through the media; and above all, the…